Green F1 technology appealed to us, says Honda boss

Honda says that advanced technologies of the new turbo era were central to the decision to return to F1 in 2015.

Company president Takanobu Ito also said that the ‘green’ environmental aspect of the new rules also appealed.

Intriguingly Ito was also keen to praise Bernie Ecclestone at a time when the F1 boss is still expressing his opposition to the turbo era.

“Ever since its establishment, Honda has been a company which grows by taking on challenges in racing,” said Ito. “Honda has a long history of advancing our technologies and nurturing our people by participating in the world’s most prestigious automobile racing series.

“The new F1 regulations with their significant environmental focus will inspire even greater development of our own advanced technologies and this is central to our participation in F1.

“We have the greatest respect for the FIA’s decision to introduce these new regulations that are both highly challenging but also attractive to manufacturers that pursue environmental technologies and to Formula One Group, which has developed F1 into a high value, top car racing category supported by enthusiastic fans.

“We would like to express our sincere gratitude to Mr Jean Todt, the President of FIA and to Mr Bernie Ecclestone, the CEO of Formula One Group who showed great understanding and cooperation to help realize our participation in F1 racing.

“The corporate slogan of Honda is “The Power of Dreams”. This slogan represents our strong desire to pursue and realise our dreams together with our customers and fans.

“Together with McLaren, one of the most distinguished F1 constructors, Honda will mark a new beginning in our challenges in F1.”

 

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