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F1’s first quarter income hit by one fewer race compared to 2024

F1’s lower Jan-Mar income reflects a different calendar mix

Liberty Media has reported Formula 1’s financial results for the first quarter of 2025 – and they are skewed by there being fewer races in the period this season.

F1’s main revenue streams are allocated on a pro rata basis depending on how many races there are in the quarter.

Last year January-March included the very lucrative Bahrain and Saudi events, plus Australia. This year it was just Melbourne and Shanghai, with the drop from three to two events representing a significant percentage change that if reflected in the fall in revenue.

Correspondingly April-June will benefit from there being nine races this year, as opposed to eight last year – and it will include the two Middle East events.

Total revenue fell 27% from $553m to $403m, while total F1 Group operating income was down from $202m to $73m.

Explaining the change Liberty said: “Primary F1 revenue decreased in the first quarter with declines across media rights, race promotion and sponsorship driven by the calendar variance compared to the prior year.

“Race promotion revenue decreased due to one less race in the quarter and the different mix of races held. Lower media rights and sponsorship revenue was driven by one fewer race held in the current period resulting in a lower proportion of season-based revenue recognized, and sponsorship revenue also decreased due to the impact of the mix of races on event specific revenue.”

Recently appointed Liberty Media President and CEO Derek Chang remains bullish.

“2025 is off to a strong start,” he said. “F1 is benefiting from exciting racing on the track and financial momentum underpinned by new commercial partnerships that took effect

“We believe Formula 1’s contracted and diversified revenue streams position it well against the current macro and consumer backdrop. The business fundamentals remain strong and we’re confident in our ability to deliver long-term value.”

F1 CEO Stefano Domenicali added: “F1 is six races into another incredible season and delighting fans in new and creative ways. Close racing throughout the field has created captivating on-track action, helping drive viewership growth on linear and digital platforms.

“Our promoter partners continue to innovate on their race weekend experiences, generating demand and sell-out crowds. Importantly, we agreed to the commercial terms with all F1 teams for the 2026 Concorde Agreement which is financially attractive to all parties and provides stability for our future.”

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Williams confirms Atlassian title sponsorship deal is biggest in team’s history

Atlassian is the new Williams title sponsor

Williams has finally announced its long-rumoured title sponsorship from AI software giant Atlassian – and confirmed that the deal is the biggest in the team’s history.

In addition to being title partner the Australian company is also the team’s official technology partner and official collaboration software partner.

Williams says that Atlassian’s presences is “another vote of confidence in the team’s comeback plan”, adding that the company “will play a major role in accelerating that transformation with its system of work for technology-driven companies: a deliberate approach to teamwork that emphasises connecting all teams, and leveraging AI to maximise impact and innovation.”

Team principal James Vowles said: “Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation.

“We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

“Our values and ambition align perfectly, and I’m excited about what we can achieve together.”  

Atlassian CEO Mike Cannon-Brookes added: “Formula 1 is the ultimate team sport. It’s where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish.

“Atlassian shares Williams’ deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.

“As one of the first global technology companies out of Australia, we understand what it’s like to have passion, drive and the belief that you’re building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”

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Carey returns to F1 paddock in new Liberty Media role

Chase Carey has returned to the F1 paddock

Former F1 boss Chase Carey is back in the paddock in Abu Dhabi this weekend having been appointed a director of Liberty Media.

Carey was chairman of F1 from 2016 to 2022, and served as CEO from 2017 to 2021, before Stefano Domenicali took the reins.

He was responsible for pushing the cost cap through and getting the last Concorde Agreement across the line.

While he has visited US races since his departure he now has a formal role within the company that owns F1, serving on the executive board

His return comes ahead of the departure of Liberty Media CEO Greg Maffei in January, and amid recent speculation about Domenicali’s longer term future in F1. However sources indicate that he won’t have a hands-on role on matters such as the Concorde, and will be supporting Domenicali.

“Chase has been an excellent partner to Liberty for many years, from our investment in DIRECTV in 2008 to Liberty’s purchase of Formula 1 in 2017 where his role as CEO was key to securing the acquisition,” said Malone.

“He was instrumental in building a successful foundation at F1 from which the business has grown materially.

“Chase’s knowledge and expertise across media, entertainment, sports, business and more will be valuable to the board as our companies execute on their next chapters of growth and value creation.”

Carey added: “Liberty is at an exciting point in its storied evolution, with a more focused asset base centred around high-quality, premium sporting assets that I know well. I look forward to contributing to Liberty as a director in partnership with John, Liberty management and the portfolio company leadership.”

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