Williams has finally announced its long-rumoured title sponsorship from AI software giant Atlassian – and confirmed that the deal is the biggest in the team’s history.
In addition to being title partner the Australian company is also the team’s official technology partner and official collaboration software partner.
Williams says that Atlassian’s presences is “another vote of confidence in the team’s comeback plan”, adding that the company “will play a major role in accelerating that transformation with its system of work for technology-driven companies: a deliberate approach to teamwork that emphasises connecting all teams, and leveraging AI to maximise impact and innovation.”
Team principal James Vowles said: “Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation.
“We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.
“Our values and ambition align perfectly, and I’m excited about what we can achieve together.”
Atlassian CEO Mike Cannon-Brookes added: “Formula 1 is the ultimate team sport. It’s where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish.
“Atlassian shares Williams’ deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.
“As one of the first global technology companies out of Australia, we understand what it’s like to have passion, drive and the belief that you’re building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”
Adam Cooper F1 