Ferrari has revealed a new logo for 2011 which in effect replaces the controversial barcode. It will be used on the car and personnel from January 1.
Unveiling the logo, team boss Stefano Domenicali said that the team would continue to be called Scuderia Ferrari Marlboro, adding that the graphic changes had been made in conjunction with Philip Morris.
“All the activities related to the activities of the racing department will use this logo,” said Domenicali. “It will be on top of the cars, on the uniforms, on the drivers’ overalls, on the Ferrari Driver Academy activities, and all the other things that we will do in the future through the racing department of F1. This belongs to our team and is a trade mark of Scuderia Marlboro Ferrari.”
The cynical view might be that it looks even more like a cigarette packet than the barcode did…