Ferrari confirms HP title sponsorship deal

Ferrari has confirmed a lucrative title sponsorship deal with HP Inc as yet another US tech giant takes advantage of the sport’s growing profile.

Henceforth the Italian team will be known as Scuderia Ferrari HP, with the cars and drivers carrying the logos.

The team had already revealed that it will be using a special blue-focussed livery over the Miami GP weekend, where the new partnership will be formally launched.

The HP deal also encompasses the Ferrari Esports team, and the Driver Academy, including the F1 Academy car driven by Maya Weug.

HP or its subsidiaries have been involved with F1 on and off for decades, including recent deals with Red Bull Racing, Mercedes, Alfa Romeo/Sauber and Renault. It also had a long connection with Jordan.

The Maranello outfit says that “HP and Ferrari are committed to accelerate sustainable innovation whether through technology or sport. The companies will also work together to expand educational initiatives within their teams and communities, and create a lasting impact for generations to come.”

The deal is the latest of several to be put together on the watch of team principal Fred Vasseur, who worked with HP at Sauber.

“Our founder passed on to us his continuous will to progress,” said Ferrari CEO Benedetto Vigna.

“From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation.

“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”

HP CEO Enrique Lores said: “With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.

“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities.

“Together we will leverage the global stage of racing to accelerate sustainable innovation.”