Monthly Archives: February 2025

Domenicali: “Update to formalise” 2026 Cadillac F1 entry due soon

The former Andretti team has been expanding rapidly at its Silverstone base

Formula 1 CEO Stefano Domenicali says Cadillac will provide an “incredible boost to the ecosystem” of the sport – and he says that an update on formalising the team’s entry for 2026 is due soon.

It was announced in November that the team had reached an agreement in principle with Formula 1 regarding its entry plans.

That came after founder Michael Andretti was distanced from the project, and it was confirmed as a full works GM-backed team under the Cadillac name.

However formal confirmation of the entry has not been forthcoming. There appears to be no real precedent to follow in terms of the timeline and exactly what the next steps are, especially given that the next Concorde Agreement has not been finalised.

The team will use Ferrari power units initially, before eventually switching to its own in-house design.

“We always said that Cadillac is giving and will give an incredible boost to the ecosystem of F1,” said Domenicali when asked why his organisation’s position on the entry changed late last year.

“We were referring to other situations that were handled before. But now the picture is totally different.

“Cadillac is preparing the entry, in terms of preparing the season, because it would not be an easy situation for them to be in such a high-tech and evolved sporting platform, they are doing everything in order to show how Cadillac is really evolving into the sport.

“Now there is the formality that is related to the process that it’s almost ready together with the FIA. There has to be an update. And whenever this will be ready, it should be not too long, there will be a sort of an update to formalise what basically is already happening.

“So they will be ready to fight against or together with the other teams for next year. And that is the evolution that, as you know, GM has taken as a fact that they want to be a real constructor or a manufacturer that will invest in our sport, because they do believe in the technological platform that F1 can provide to their system.

“So very, very happy that now this is on-board moving forward and looking forward to see them on the track together with the other teams to fight for a great championship.”

Domenicali insisted that the arrival of Cadillac has no impact on the debate with the teams over the next Concorde, while stressing that the new entrant will have the same rights as incumbents.

“There’s no impact at all with the current discussion of Concorde Agreement,” he said. “As you know, Concorde is done by two major elements. One is the financial one that is related to the commercialisation and the marketing side of it, that discussion is between us and the teams, and we are in a good position on that.

“The other topic, or the other part of it, is the governance that, of course, we need to work together with the FIA and the teams and on that we are working.

“As you know, there’s no time pressure on that, because we are all working as partners, and we want to find the best solution for the sport. And this is something that we’re going to do, even with one more team together into the future, because of course Cadillac will be part of it and will have a voice, as the others, into the future.

“With regard to the fact that Cadillac will bring a new US ‘branch,’ I think that we can bring opportunities. And I’m totally positive, because the sport is growing in such a magnitude that everyone will exploit the best out of it. And I’m sure that the Cadillac/GM group will benefit from being part of this group.”

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Lower Las Vegas GP numbers impact F1’s 2024 overall income

The Las Vegas GP didn’t generate as much cash for F1 in 2024 as in its inaugural year

The Formula 1 organisation continued to increase both revenue and operating income during the 2024 season – but Liberty Media admits that a poorer performance by the Las Vegas GP in its second season had an impact on the overall figures.

The headline numbers were up in part because there were 24 races in 2024, as opposed to 22 the previous year, with China returning and Imola back after the 2023 flood cancellation.

Revenue by was up 6% from $3,222 million to $3,411 million, while operating income rose from $392 million to $492 million, a gain of 26%.

While the numbers continued the upward trend Liberty concedes that the Las Vegas GP, which feeds directly into revenue as the only race promoted in-house, was not as successful as in its inaugural year.

Liberty notes that “sponsorship revenue grew due to recognition of revenue from new sponsors, contractual increases from existing sponsors and additional sponsorship inventory with two additional races held.

“Media rights revenue increased due to contractual increases in fees and continued growth in F1 TV subscription revenue.

“Race promotion revenue grew primarily due to fees from the two additional races held compared to the prior year, following the return of China and Imola to the calendar, as well as contractual increases in fees, partially offset by lower ticketing revenue generated from the Las Vegas Grand Prix.”

It added that “growth in hospitality income at most events and higher freight and licensing revenue was offset by lower hospitality revenue generated from the Las Vegas Grand Prix.”

However F1 also gained from the “lower event promotion, hospitality and experiences costs incurred in promoting and delivering the Las Vegas Grand Prix compared to the prior year.”

The 10 F1 teams shared payments between them of $1,266 million, up 4% from $125 million the previous year.

Despite the Las Vegas setback F1 CEO Stefano Domenicali remains bullish after the overall numbers continued to rise.

“Formula 1 capped off a record 2024 in race count, revenue and Adjusted OIBDA,” he said. “We are equally optimistic about 2025 as we mark F1’s 75th anniversary which will provide incremental momentum for our brand, and we celebrated this milestone by welcoming the entire F1 community to a first of its kind season launch event at The O2 last week.

“Our sponsorship roster is the strongest in the sport’s history and the commercial pipeline remains robust. This commercial success is paired with on-track excitement, as we expect more intense competition after last season’s highly competitive championship and we welcome several rookie drivers to the grid.”

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F175 launch booing of Verstappen and Horner set to be raised in WMSC

The Red Bull contingent arrive at the O2 launch event

The booing of Max Verstappen and Red Bull boss Christian Horner at the F175 season launch event at the O2 is likely to be raised at next week’s virtual meeting of the FIA World Motor Sport Council.

Verstappen was booed when introduced at the start of the evening by host Jack Whitehall.

Horner received a similar response when he took to the stage later on to introduce Red Bull Racing’s launch segment.

Verstappen and his team mate Liam Lawson appeared on stage, but they were the only drivers not to actually speak, possibly preventing a repeat of a negative reaction for the Dutchman.

The showing of an FIA logo during a reference to the volunteers who keep the sport going was also booed.

The negative crowd reaction comes at time when the FIA is keen to address online abuse.

“Great rivalries throughout the history of motorsport have contributed to making it such an exciting experience for fans,” said an FIA spokesperson.

“But what underpins sport at all levels is a culture of respect. As such, it was disappointing to hear the crowd’s tribalist reaction to FIA F1 World Champion Max Verstappen and his Red Bull Team Principal and CEO Christian Horner, at the F1 launch in London. 

“Max and Christian have both contributed greatly to the sport we love. In the season ahead we should not lose sight of that.

“As part of the FIA’s commitment to protect the integrity of the sport, we are leading a coalition tackling online abuse in sport under the banner of our United Against Online Abuse campaign. 

“We stand with all of our competitors, officials, volunteers, and fans to unite against this growing threat. We urge the sporting community to consider the impact of their actions both online and offline.”

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Vowles: Atlassian’s Williams deal shows strength of F1

The Atlassian deal is the biggest in the history of the Williams team

Williams Racing Formula 1 team principal James Vowles believes that his company’s recently announced partnership with Australian AI software giant Atlassian is a clear indication of the current strength of the sport.

Vowles says that the deal is not just the biggest in the history of Williams, but also among the most significant in F1, with Atlassian joining the likes of Oracle, HP, Aramco, Moneygram, Visa and CashApp as title sponsors who have attached their brands to team names.

After an unpredictable 2024 season another closely-fought contest is anticipated this year, with Lewis Hamilton’s move to Ferrari adding interest.

Meanwhile the Brad Pitt F1 film will hit the screens in June, and extend the reach created by Netflix hit Drive to Survive.

It’s in that context Atlassian founder Mike Cannon-Brookes, who has stakes in NBA and Australian Rugby League teams, has opted to invest in F1.

Vowles, who took the reins of the then struggling team at the start of 2023, agreed that it’s a vote of confidence for F1.

“If you look at Atlassian, they already sponsor other organisations,” he said when asked by this writer what the deal said about the sport.

“And our competition isn’t nine other teams, it is roughly 30 other sports organisations. Because ultimately, you’re looking for where your eyeballs go, and who is there.

“For me, F1 is in the best health it’s ever been. We have an F1 film coming out that is I think going to be excellent. We have Netflix that’s still growing year-on-year and not shrinking.

“And we have a fan base that’s growing year-on-year as well, with a sport where I can’t predict who’s going to win or even be the top five this year. That’s brilliant. That’s how it should be. And by the way, it’ll get more and more that way.

“So I think we have a sport that’s healthy with investment that’s the highest level it’s ever been, with a competitive field.”

Vowles is coy about the size of Atlassian’s commitment, and he insists that there’s more to the deal than hard cash.

“The numbers are one part of it,” he said. “What’s really important to me is that Atlassian absolutely believe in the journey we’re on. They’re also a challenging brand in what they do, they use teamwork and collaborations as their two roots, which if you ever listen to me, you’ll hear that I just harp on about it every day of the week.

“We have shared values. When I met Mike back in Austin last year we just gelled, because fundamentally, we’re two completely different organisations built up on exactly the same belief.

“And the next element I’ve always said all the way through is in modern F1, I don’t think it’s going to be about replicating the same R&D assets that you had before. It’s about being clever, and making sure we’re pushing the boundaries of technology.

“Atlassian have done that in the world. To have a partner on board like that is incredibly important to me, and to our brand.”

“So the importance is three-fold. One, there’s a financial element. Two, I have a company that could have gone to a number of different areas, to be completely clear, but they believe in what we’re doing, they have trust and faith in what we’re doing.

“That’s really important to me. And the number three is they are experts in the technologies that I need in order to be successful within the sport.

“And they bring that to the party. And that’s a core part of the deal. It’s not a sticker on the car. It is transformative in terms of what we’re doing.”

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Williams confirms Atlassian title sponsorship deal is biggest in team’s history

Atlassian is the new Williams title sponsor

Williams has finally announced its long-rumoured title sponsorship from AI software giant Atlassian – and confirmed that the deal is the biggest in the team’s history.

In addition to being title partner the Australian company is also the team’s official technology partner and official collaboration software partner.

Williams says that Atlassian’s presences is “another vote of confidence in the team’s comeback plan”, adding that the company “will play a major role in accelerating that transformation with its system of work for technology-driven companies: a deliberate approach to teamwork that emphasises connecting all teams, and leveraging AI to maximise impact and innovation.”

Team principal James Vowles said: “Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation.

“We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

“Our values and ambition align perfectly, and I’m excited about what we can achieve together.”  

Atlassian CEO Mike Cannon-Brookes added: “Formula 1 is the ultimate team sport. It’s where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish.

“Atlassian shares Williams’ deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.

“As one of the first global technology companies out of Australia, we understand what it’s like to have passion, drive and the belief that you’re building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”

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Haas veteran Crolla joins Cadillac F1 team

Peter Crolla is on his way from Haas to the new Cadillac team

Former Haas team manager Peter Crolla is to join the new Cadillac Formula 1 operation in a similar role.

Hitherto the Silverstone-based operation has been focussed on building up its design and engineering departments.

However with formal confirmation of the acceptance of its 2026 entry expected soon and its first race now a little over 13 months away the organisation formerly known as Andretti is starting to build up its race team operation.

Crolla, who will officially join the team on April 1, was a key player at Haas from its own early days. He thus brings useful experience of helping to put together a start-up operation.

He started in May 2015 during the build-up to the first season in 2016, initially as race team coordinator, working alongside the then team manager and sporting director Dave O’Neill.

After O’Neill left Crolla was named Haas team manager in late 2017, before switching to the trackside operations manager title in early 2021. He became team manager once again in July 2022, before officially leaving last month.

Prior to joining Haas Crolla had a stint at McLaren, having previously worked outside F1 with spells at Team Dynamics in the BTCC, and Fortec in F3.

Haas meanwhile recently unveiled a revamped structure that no longer includes the team manager title.

Crolla’s previous responsibilities will be split between Mark Lowe in the newly-created role of sporting director, and trackside operations manager Neil Hanley.

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