To no one’s great surprise Ford has taken legal action in Detroit against Ferrari for using the F150 name on its new car.
It seems that nobody in Maranello had noticed that one of the world’s biggest vehicle manufacturers had been using the designation for its most popular truck since 1975.
Ford is particularly irate over the existence of the http://www.ferrariF150.com website, and has accused the Italian company of cybersquatting and trademark infringement, according to paperwork filed in US District Court in Detroit.
The court case appears to relate mainly to Ferrari’s use of and potential earnings from the F150 name in the USA, and given that there is no GP in the country, that might be hard to determine. Apparently Ford contacted Ferrari about the matter but did not get a ‘timely’ reply.
A statement from Ford tonight said: “F-150® is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of “F150.”
“When Ferrari announced the name of its race car as “F150,” Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.”