Ecclestone squeezing teams on pit garage advertising?

Do the teams own the garage signage rights?

Bernie Ecclestone is said to be threatening a clampdown on F1 teams displaying sponsor signage in and outside their garages.

For decades teams have displayed logos in their garages without any outside interference. However yesterday they received a letter from Allsport, the organisation that controls trackside advertising, which in effect pointed out that it owns the garage advertising space.

Teams have no doubts that Ecclestone is behind the letter. The suggestion is that it’s part of a wider political game that is going on in relation to Pirelli and the deal it will have with teams, with some teams apparently still trying to negotiate their own special arrangements with the Italian company.

However when questioned by this blog, Ecclestone denied any involvement with the letter or its aims.

“It’s nothing to do with me,” he said. “It’s Allsport that look after all this stuff. Apparently these people [the teams] are putting up signs where they don’t have the rights.”

Asked if Allsport really did have the rights to the garages, Bernie said: “Yes. Everything on the circuit.”

He also denied that there was any connection with the tyre negotiations: “It’s nothing to do with Pirelli. I hope Pirelli don’t get the contract, and Michelin don’t get it, and we can have Avon…”

Teams say that they can find nothing in the Concorde Agreement that suggests any restrictions on advertising in their ‘designated garage space,’ which is defined by the FIA.

It’ll be interesting to see what happens next…


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4 responses to “Ecclestone squeezing teams on pit garage advertising?

  1. Simon Benedict

    Interesting piece Adam. But man, you guys must get sick of Bernie’s dishonesty. How can you possibly report on a guy who will lie to your face?

  2. If the teams lose this battle, they could always put up some flex-walls infrond of the actual walls. For as long that’s allowed. In Holland teams would win this battle for the simple reason that the teams have used the walls for years and no action has been taken to do anything about it.

    It’ll be interesting to see how this story continues…

  3. Alan

    Do you think we’ll be seeing yet another case of F1 shooting itself in the foot over this tyre issue?

    I can envisage a scenario where the teams do their deal with Pirelli and Bernie/the FIA try to force them to use Avon (they are the ones offering F1 branded tyres, right?)

    Should be interesting…

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