Gene Haas has announced that his team will be called Haas F1 Team, and not Haas Formula, as had been planned. However the latter will remain the legal entity, as it is the name of the company that was granted the entry by the FIA.
A team statement said that the change was to better correlate his team with motor racing’s most prestigious series.” Haas is expected to make its debut in 2016, using Ferrari-sourced technology, although that has yet to be officially confirmed.
“Haas F1 Team automatically conveys our place among the pinnacle of motorsports,” said Haas. “When you hear ‘F1’ you know exactly what it is – a global racing series that showcases the latest technology and attracts the best talent in engineering and design. Haas Automation has an excellent reputation in the United States and I want that reputation to grow worldwide.
“Connecting Haas Automation with F1 in name and in practice when the Haas F1 Team debuts in 2016 is the best way to grow our business and elevate Haas Automation to a premium, global brand.”
Meanwhile the team says that construction on its new F1 facility in Kannapolis will be completed in November.
Adam Cooper's F1 Blog 
Good luck Mr. Haas! Long time US F1 fans have been hoping for years to have a US team to support and cheer for.
All the best!
Cool.. I wonder what the deal is with Forza Rossa… for me, the more teams on the grid the better. Doesn’t matter if they’re backmarkers, I like the diversity of cars.
How about “Team Haas Beatrice FORCE”? Sorry, couldn’t help myself.