Colin Kolles has engaged vehicle concept artist and Hollywood designer Daniel Simon to create a new corporate identity for the Hispania team.
A former VW designer, Simon has worked for the likes Bugatti and Lamborghini. He has been involved with several major movies, including Disney’s Tron:Legacy, potential summer 2011 hit Captain America:The First Avenger, and Ridley Scott’s Prometheus, which began life as the Alien prequel.
It remains to be seen what he comes up with for HRT’s chassis, but at least it shows that Kolles is prepared to try something new.
The German said: “Being offered a blank canvas by the Hispania Racing and with it the opportunity to bring to life elements of ‘Cosmic Motors’, was something I just couldn’t pass up. It’s going to be an exciting journey as Hispania Racing evolves and grows and I’m looking forward to the challenge of creating a strong visual statement for the team.”
Kolles added: “Recruiting Daniel Simon to be in charge of designing the new corporate image of the team is great news for everyone. Trying to find words to describe him would be simply to understate his achievements on Hollywood blockbusters. Hispania Racing is growing step by step, and this improvement is becoming a reality with the signing of exceptional professionals in different areas, as is the case with Daniel. Formula One has always been on the cutting-edge and leading technology and the latest trends, and Daniel´s futuristic ideas will provide the touch of nerve and innovation we all want to see in this sport.”
Intriguingly Simon’s blog gives a list of his favourite competition cars that includes John Barnard’s Ferrari 640/1, the Porsche 917K, Lotus 49, the 2003 Bentley Speed 8, Lancia Stratos, and the Thrust SSC.
Here’s Simon’s promo video. Is it just me, or is that a 1975 Brabham BT44B airbox about 60 seconds in?