Pirelli reveals sidewall logo colours

It's a bit like choosing your favourite M&Ms...

Pirelli has revealed the identification method for its 2011 tyres, with each type of tyre represented by a different coloured logo.

The company says that “the colours reflect the unique personality of each tyre,” but didn’t say whether a psychologist helped out with the selection…

The colours are as follows:

Wet – orange
Intermediate – light blue
Supersoft – red
Soft – yellow
Medium – white
Hard – silver

Pirelli’s Motorsport Director Paul Hembery said: “We’re very excited by the
prospect of returning to Formula One for the first time in 20 years, and we’re
aiming to be a proactive and colourful partner in Formula One. So what better  way to symbolise this than a brightly coloured selection of Pirelli logos to run on the sidewalls?

“These will enable both live and television audiences to tell at a  glance who is on what compounds, which will be vital knowledge as tyres are set to form a key part of race strategy this year.”

10 Comments

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10 responses to “Pirelli reveals sidewall logo colours

  1. F1 Kitteh

    Hmm .. wouldn’t it be hard to tell between white and silver? Or is there gong to be at least 1 step gap between compounds so they wound’t be used together?

  2. Chris

    It is April 1st already?

  3. Anders

    Well, I´ll have some hard work keeping track of all those colors!;-)

  4. m777

    surely you only need wet, inter, prime & option – 4 colours?

  5. Thomas

    “tell at a glance”? Really? I get the feeling I will have to carry a tyre spotting guide with me…

  6. John

    And for those of us that are colorblind…we’re screwed.

    No worries as the time difference between compounds is HUGE!

  7. Paul Ebbens

    And how visible are these at 200mph?

  8. ‘The company says that “the colours reflect the unique personality of each tyre,”’

    Oh gosh…

  9. Proesterchen

    So, can we still suggest colours for the Turkey-spec super-hards? How about magenta, or maybe pink. 😀

  10. I believe that the FIA and Pirelli should have taken 5 minutes to think this color coding through. While I like the idea in principal, the random nature of the color selections leaves me scratching my head as to why they didn’t do it in a more organized manner, like roy-g-biv for example. They could start at one end of the hardness spectrum with Red, then go Orange, Yellow, Green, Blue, Indigo, etc. until they run out of compounds and then it wouldn’t be so random and perhaps even a bit easier to identify and follow.

    In reality there will only be two compunds (plus wets) at each race meeting so it really isn’t that much to have to digest at each race.

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