Pirelli has revealed the identification method for its 2011 tyres, with each type of tyre represented by a different coloured logo.
The company says that “the colours reflect the unique personality of each tyre,” but didn’t say whether a psychologist helped out with the selection…
The colours are as follows:
Wet – orange
Intermediate – light blue
Supersoft – red
Soft – yellow
Medium – white
Hard – silver
Pirelli’s Motorsport Director Paul Hembery said: “We’re very excited by the
prospect of returning to Formula One for the first time in 20 years, and we’re
aiming to be a proactive and colourful partner in Formula One. So what better way to symbolise this than a brightly coloured selection of Pirelli logos to run on the sidewalls?
“These will enable both live and television audiences to tell at a glance who is on what compounds, which will be vital knowledge as tyres are set to form a key part of race strategy this year.”