Korean GP shows its Yin and its Yang…

Somebody must have spent a lot of time on this

The unveiling of the logo of a new GP venue isn’t normally an earth shattering event, but the Korean organisers seem to have invested so much in theirs I couldn’t resist giving you its background. And anyway, it’s a slow news day…

 What at first glance looks like a fairly pedestrian graphic positively rocks with meaning and nuance, according to the press release that accompanies it. Apparently the logo is “an eloquent combination of national tradition and high-octane excitement. The design is inspired by the Korean flag, or ‘Taegeukgi’, and incorporates motorsports’ most recognisable symbol, the chequered flag.

 “The ‘Taegeukgi’ incorporates the four Taoist philosophical ideals of harmony, symmetry, balance and flow, and its swirling treatment on the KIC emblem depicts both the energy of motorsport and the flow of the circuit.

 “Commented Korea Auto Valley Operation (KAVO) Chief Executive Officer, Mr. Yung Cho Chung:  ‘The Yin and Yang elements of the Taegeukgi represent perfect balance and give our emblem a local aesthetic, while the modern design reflects our technologically-advanced new motorsport facility, the only one of its kind in the country and set to become the heart of the sport in South Korea.  The emblem will be a symbol of motorsport excellence here.'”

So now you know!

8 Comments

Filed under Uncategorized

8 responses to “Korean GP shows its Yin and its Yang…

  1. Chris

    Shame you didn’t make a more serious post on that.

    Yes, most corporate logos and the way they are described are just full of fluff and BS.

    However, this logo has been intentionally chosen to reflect Korean identity.

    There is definitely great meaning and nuance to incorporating the Taegeukgi.

    This idea of harmony, yin and yang etc. extends even to the langauge and to many aspects of Korean life.

    Hope I’ve educated you 😉 btw I really like this logo.

    • Good point. I don’t think I was too disrespectful, but you do have to admit we’re being asked to see an awful lot in what is a very simple logo…

    • CTP

      chill, buddy, with your “educating” speech. this is a business we’re talking about, a business that is exploiting the history of korea/yin and yang for corporate gain. a little bit of tongue-in-cheek is needed here.

  2. I luv chicken

    I think I need a headache pill, after reading that one. ( no disrespect intended).

  3. I really like the logo, too!

    The taeguekgi (Korean flag) is very simple, but it is indeed chock full of meaning. One thing the press release perhaps doesn’t make clear is that (if I’m understanding it correctly) the four Taoist ideals it mentions refer to the four trigrams on the taegeugki, which don’t appear explicitly in the KIC logo. They are implied by the taeguek (the yin/yang symbol), which does feature in the logo and the taeguegki.

    http://en.wikipedia.org/wiki/Flag_of_South_Korea

    It’s probably worth mentioning that the taegeugki also has a very prominent symbolic place in Korean culture and identity, as it dates back to the Joseon dynasty, when the peninsula was unified and still isolated from the outside world. For example, the biggest Korean movie made about the Korean War, about two brothers who tragically end up on opposing sides, was titled, simply, “Taegukgi”.

  4. ivandjj

    A bit of education on the front part of the logo ~

    Chequered part of the logo actually reflects Croatian identity since 10th century.

    Allegedly, it goes back to some Croatian big shot winning a game of chess against his Venetian counterpart, which won him great chunk of todays Croatian coast.

    Since than, you can find red and white checker on Croatian flag and many other Croatian organizations, particularly sports related in this age.

    Koreans are not even first to use it in F1, Kubica fans are using it for a few years already.

    This logo is really positively bursting with hidden meanings.

  5. michael

    Looks like a question mark.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s