The unveiling of the logo of a new GP venue isn’t normally an earth shattering event, but the Korean organisers seem to have invested so much in theirs I couldn’t resist giving you its background. And anyway, it’s a slow news day…
What at first glance looks like a fairly pedestrian graphic positively rocks with meaning and nuance, according to the press release that accompanies it. Apparently the logo is “an eloquent combination of national tradition and high-octane excitement. The design is inspired by the Korean flag, or ‘Taegeukgi’, and incorporates motorsports’ most recognisable symbol, the chequered flag.
“The ‘Taegeukgi’ incorporates the four Taoist philosophical ideals of harmony, symmetry, balance and flow, and its swirling treatment on the KIC emblem depicts both the energy of motorsport and the flow of the circuit.
“Commented Korea Auto Valley Operation (KAVO) Chief Executive Officer, Mr. Yung Cho Chung: ‘The Yin and Yang elements of the Taegeukgi represent perfect balance and give our emblem a local aesthetic, while the modern design reflects our technologically-advanced new motorsport facility, the only one of its kind in the country and set to become the heart of the sport in South Korea. The emblem will be a symbol of motorsport excellence here.'”
So now you know!