A tie-up between Nissan luxury brand Infiniti and Red Bull Racing looks set to be announced in Geneva on Tuesday, although the details of exactly what it involves are not yet clear.
A few days ago F1 journalists were invited by a top F1 PR firm to a press briefing in London this morning with the following teaser: “A major luxury global automotive brand is entering into a marketing and technical agreement with a world championship-winning Formula One team.”
Details revealed at that event were to be kept under embargo until midnight today. However, the story emerged on the internet yesterday, including on the BBC website, where it was claimed that the team’s engines would be free and badged as Infinitis.
Intriguingly, that evoked an immediate and angry Twitter response from the PR man who had issued the invitations, and who wrote to the BBC’s F1 man thus: “Your Infiniti story has a few holes in it. Don’t you think it might have been worth checking with the people who know first?,” and “Don’t believe everything you read on the BBC. Pity they can’t get it right occasionally.”
Meanwhile there’s an apparently updated version of the RB7 press pack floating around the net listing Infiniti first in a list of team partners, described thus: “Infiniti, the luxury automotive brand from Japan, reflects its brand promise ‘Inspired Performance’ with its technology performance orientated model line-up, coupled with superior craftsmanship and bespoke customer service experience.” References to the Renault engine appear unchanged.
Founded in the USA in 1989, Infiniti’s aim is to be regarded as the Japanese BMW. Carlos Ghosn is behind its current push into Europe.