Ferrari has reacted quickly to the threat of legal action from Ford by renaming its 2011 car as the ‘F150th Italia.’
The name emerged on the Ferrari website today in a routine story about progress with the car at the Jerez test, while Ferrari also republished its January 25th story – where the F150 name was first announced – exactly as before, but with the new name in place. Other stories have been rewritten as recent history is revised in Orwellian fashion.
The original test story read: “The first day of testing for Scuderia Ferrari Marlboro got off on the right foot at the Cheste circuit, near Valencia. Before the lunch break, Fernando Alonso completed just over two hundred kilometres at the wheel of the Ferrari F150th Italia.”
There has been no further explanation thus far.
Yesterday Ford launched a legal action in Detroit over the use of a name that the American giant has used since 1975.